Please wait...
And that happens. People buy based on it saying, "buy in bulk and save!" and if you can confuse them by obscuring the comparison to not buying in bulk, they'll take your word for it.
I guess I'm too much of a nerd. My eyes go right to the unit price when I am comparison shopping.
I don't know if it is the same where you are, sometimes the unit prices do not measure the same unit, then I have to pull out the calculator.
You know what P.T. Barnum always said... :)
Sat Feb 06 2021 18:30:25 EST from IGnatius T Foobar
And that happens. People buy based on it saying, "buy in bulk and save!" and if you can confuse them by obscuring the comparison to not buying in bulk, they'll take your word for it.I guess I'm too much of a nerd. My eyes go right to the unit price when I am comparison shopping.
Been there. Pisses me off too.
Sometimes i skip the entire product as a protest.
Sat Feb 06 2021 22:10:57 EST from zooerI don't know if it is the same where you are, sometimes the unit prices do not measure the same unit, then I have to pull out the calculator.
Chicken In a Biscuit does this, I think. Different measures between regular size and family size.
"On sale"
Not really.
Sun Feb 07 2021 13:12:56 EST from zooerI am saying the same brand, same product.
Single item $1.53 per ounce.
Multi-item $24.80 per pound.
Studies show that our customer demographic doesn't do math.
Sun Feb 07 2021 13:12:56 EST from zooerI am saying the same brand, same product.
Single item $1.53 per ounce.
Multi-item $24.80 per pound.
$3.94 (69.1 cents/OZ) Crest Cavity Protection Toothpaste, Regular Paste, 5.7 oz, 3 Pack
$1.96 (34.4 cents/OZ) Crest Cavity Protection Toothpaste, Regular Paste, 5.7 oz
Are they using the package price, dividing it by a single 5.7oz instead of 17.1oz? This is where I would usually see a different unit of measurement, pounds vs ounces.