Here is a comparison. I haven't read the article yet, but there is one.
My wife is currently watching the one movie they have on the Hallmark Channel.
You know the one ... with the somewhat roundabout love story, and the cute kid, the small town, and no major plot complications. It's the only movie they show, but they've made the same movie hundreds of times.
According to Business Insider, they churn these out in about three weeks with a budget of about $2 million. And they consistently achieve high ratings (way higher than CNN or ESPN), despite the fact that they don't bother trying to position themselves on social media.
I personally find it too insipid to watch, but I've gotta hand it to them ... they have a winning formula. People don't want to be force fed the debauchery the big networks are shoveling out, and they turn to Hallmark Channel as an alternative. Bravo to them.
Holy crap.... We celebrated Thanksgiving a week early, while family was up visiting for "Thanksgiving" someone turned on the Hallmark channel. I don't watch TV, I think the TV was on all day, I would walk into the room and ask "This movie is still be on?" One of the people staring at the screen would say, "no this is a different movie." They were all the same idea.
Someone wanted to do something special, make the cranky old person be happy, save some Christmas tradition and fall in love. It happened every episode.
Incipid, thy name art Hallmark.
I get it, though. Mainstream television is full of violence, debauchery, and companies like Disney trying to force-feed their social non-values onto their viewers. The one movie that Hallmark shows in its hundreds of variations is lightweight, easy to watch, and does not strain the soul or the brain.
The lesson is that people want their entertainment to be entertaining. More media companies should learn this lesson.
Meanwhile, I want to hang out with zooer's family. It's got to be entertaining when people construct sentences like "This movie is still be on". Anything's better than Aahz's Bravo puns.